For the final Dreamville Festival in April 2025, I served as the lead spatial designer on the merchandise store project. I was tasked with designing a space that showcased a wide array of new products and optimized customer foot traffic, all while adhering strictly to Dreamville branding. Using a mixture of photogrammetry, hand sketching, and 3D modeling, I was able to develop a 1:1 model of the space that was then constructed by fabricators. Over the course of two days, the merchandise store saw and supported thousands of visitors, who contributed to the overall $100M+ economic impact of the festival.